| (September 25, 2001 Hong
Kong) RoadShow and hk6.com is proud to present a new financial
programme series, "Celebrity Proverbs" to be launch
on the Multi-Media On Board ("MMOB") platform in
Hong Kong starting September 28, 2001.
Mr Eric Yeung, Chief Programme Officer said,
"The first series of "Celebrity Proverbs"
has received very well response from our RoadShow passengers.
So much that RoadShow has decided to produce the second
series of "Celebrity Proverbs". Mr Yeung added,
"Celebrity Proverbs" is a co-production with hk6.com
and we are very happy to work together again with Mr Chan
Wing-luk on this programme."
"Celebrity Proverbs" will be hosted
by the well-known financial commentator in Hong Kong, Mr
Chan Wing-luk. Mr Chan said: "We are delighted to continue
to work with RoadShow. RoadShow MMOB platform not only is
a very effective advertising medium, it also provides value
added entertainment for the passengers on board daily."
Mr Chan continue, "Financial news and financial trend
analysis is a very important information to Hong Kong people.
I believe through this series of programmes, we can provide
an up-to-date financial and business trend analysis for
the Hong Kong citizens.
"Celebrity Proverbs" financial series
have a total of 26 episodes featuring different financial
hot topics each episode. Topics include investment advice,
stocks and fund trends as well as economic reviews. Each
episode will feature different guest speaker to comment
on the financial industry of Hong Kong and China. Guest
speakers includes financial analyst, bond directors, insurance
advisors, fund managers as well as economist.
The series will be starting to air on MMOB
platform starting September 28, 2001 to November 26, 2001
reaching 2,400 buses and 200 public light buses at a consecutive
nine weeks every Monday, Wednesday and Friday. The duration
of the episode will be three minutes.
Mr Yeung conclude, "The programme mix
of the MMOB is to provide a variety of infotainment programmes
for our daily passengers. We will continue to source and
produce good entertaining programs for the MMOB platform
in order to ensure our audience will have an enjoyable journey
everyday."
About RoadShow Media Ltd
RoadShow Media Ltd is a leading out-of-home
media sales company that markets advertising spaces on the
interior of transit vehicles through a Multi-Media On Board
("MMOB") system. RoadShow Media Ltd is a subsidiary
company of RoadShow Holdings Ltd. The Group also markets
advertising spaces on the exterior of transit vehicles and
advertising displays at transit vehicle shelters as well
as merchandising business. In Hong Kong, RoadShow MMOB system
has a reach of over two million viewers per day. (SEHK:888)
www.roadshow.com.hk
About hk6.com
hk6.com is the multi-media financial
content provider which provides real-time financial analysis
and corporate information to the traditional and online
media. Fully owned by Smart Talent Holdings Limited, hk6.com
provides real-time analysis and recommendations by famous
financial commentators. In addition to the updated financial
news, hk6.com also interviews the listing companies to elaborate
their latest business development and market strategies.
Since its launch of paid membership programme in April,
hk6.com has over thousands members.
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