RoadShow and hk6.com launches new financial programme series "Celebrity Proverbs" on Multi-Media On Board ("MMOB")
25 September 2001
(September 25, 2001 Hong Kong) RoadShow and hk6.com is proud to present a new financial programme series, "Celebrity Proverbs" to be launch on the Multi-Media On Board ("MMOB") platform in Hong Kong starting September 28, 2001.

Mr Eric Yeung, Chief Programme Officer said, "The first series of "Celebrity Proverbs" has received very well response from our RoadShow passengers. So much that RoadShow has decided to produce the second series of "Celebrity Proverbs". Mr Yeung added, "Celebrity Proverbs" is a co-production with hk6.com and we are very happy to work together again with Mr Chan Wing-luk on this programme."

"Celebrity Proverbs" will be hosted by the well-known financial commentator in Hong Kong, Mr Chan Wing-luk. Mr Chan said: "We are delighted to continue to work with RoadShow. RoadShow MMOB platform not only is a very effective advertising medium, it also provides value added entertainment for the passengers on board daily." Mr Chan continue, "Financial news and financial trend analysis is a very important information to Hong Kong people. I believe through this series of programmes, we can provide an up-to-date financial and business trend analysis for the Hong Kong citizens.

"Celebrity Proverbs" financial series have a total of 26 episodes featuring different financial hot topics each episode. Topics include investment advice, stocks and fund trends as well as economic reviews. Each episode will feature different guest speaker to comment on the financial industry of Hong Kong and China. Guest speakers includes financial analyst, bond directors, insurance advisors, fund managers as well as economist.

The series will be starting to air on MMOB platform starting September 28, 2001 to November 26, 2001 reaching 2,400 buses and 200 public light buses at a consecutive nine weeks every Monday, Wednesday and Friday. The duration of the episode will be three minutes.

Mr Yeung conclude, "The programme mix of the MMOB is to provide a variety of infotainment programmes for our daily passengers. We will continue to source and produce good entertaining programs for the MMOB platform in order to ensure our audience will have an enjoyable journey everyday."

About RoadShow Media Ltd

RoadShow Media Ltd is a leading out-of-home media sales company that markets advertising spaces on the interior of transit vehicles through a Multi-Media On Board ("MMOB") system. RoadShow Media Ltd is a subsidiary company of RoadShow Holdings Ltd. The Group also markets advertising spaces on the exterior of transit vehicles and advertising displays at transit vehicle shelters as well as merchandising business. In Hong Kong, RoadShow MMOB system has a reach of over two million viewers per day. (SEHK:888) www.roadshow.com.hk


About hk6.com

hk6.com is the multi-media financial content provider which provides real-time financial analysis and corporate information to the traditional and online media. Fully owned by Smart Talent Holdings Limited, hk6.com provides real-time analysis and recommendations by famous financial commentators. In addition to the updated financial news, hk6.com also interviews the listing companies to elaborate their latest business development and market strategies. Since its launch of paid membership programme in April, hk6.com has over thousands members.