"Shrek" on RoadShow 3 June 2001


Hong Kong, June 3, 2001ˇKRoadShow is proud to present to transit vehicle passengers the movie trailer of "Shrek", a heavyweight animation produced by Dreamworks for this summer.

Passengers will find their transit journeys more enjoyable as they will be able to see this movie trailer starting tomorrow on the 2,100 buses equipped with the Multi-Media On Board system.

Official launch of "Shrek" has been scheduled for July 5 at leading cinemas across Hong Kong. A big hit of box office is expected for this movie, which features voice dubbing by comedians Mike Myers and Eddie Murphy, in addition to the dubbing by Cameron Diaz and John Lithgow. Cantonese dubbing is done by Hong Kong Film Awards winner Anthony Wong and popular comedian Dicky Cheung.

"Shrek" is the latest production of Dreamworks, after the big hits of "Prince of Egypt" and "Antz". Produced by Jeffrey Katzenberg, one of the three founders of the company, "Shrek" combines three-dimensional effects into animation and makes the movie look as if one shot at real scenes.

RoadShow Chief Programme Officer Eric Yeung said it was RoadShow's intention to bring more high-quality entertainment on board.

"As summer is just around the corner, we would like to provide more programmes that students and children would like to watch on board."

Mr Yeung added that similar programme contents were being arranged and these contents would be put on MMOB once ready.

"Our aim is simple, we just want to make passengers' transit vehicle journeys more enjoyable," he said.