| At RoadShow Holdings'
Annual General Meeting held today (Tuesday, 6 May 2003), RoadShow
Holdings' Chairman, Mr John C C Chan, reported the financial
results for 2002. Profit attributable to shareholders was
HK$ 55.0 million. The directors of the Company recommended
the payment of a final dividend of HK 2 cents per share for
the year ended 31 December 2002. (Final dividend for 2001
was HK 3.8 cents.)
Mr John C C Chan said, "The year 2002 was a challenging
period for RoadShow Holdings Limited and its subsidiaries.
Our financial performance felt the impact of the weak world
and local economic environment that affected most commercial
sectors, particularly the advertising industry. Nonetheless,
compared to advertising industry norms, the Group performed
well."
For the year ended 31 December 2002, RoadShow Holdings
Limited and together with its subsidiaries, the "Group",
reported total operating revenue of HK$ 173.4 million and
profit attributable to shareholders of HK$ 55.0 million,
representing a decrease of approximately 42% and 65% respectively
from 2001. The Group's revenue was derived principally from
media sales and management services in both Hong Kong and
Mainland China accounting for approximately 84% and 6%,
respectively, of the Group's total operating revenue in
2002.
RoadShow has achieved a lot in a relatively short time
for a very young company in a highly competitive market.
The success is largely attributable to the identification
of a niche with a highly innovative concept that gains access
to a large and hitherto untapped audience. The Group would
have accomplished more during the past year if the economic
situation had been better. However, the advertising business,
of which RoadShow is a part, is very sensitive to corporate
results and general economic conditions.
"Going forward it is difficult to predict when the
world and local economies will recover, although we anticipate
that there will be a lag before the upturn translates into
higher advertising spending. Whilst we are in this lacuna,
RoadShow continues to lay the groundwork for further expansion,"
said Mr Chan.
"Having built an almost unassailable position in the
markets it serves in Hong Kong, RoadShow has also made a
successful entry into the mainland, which demonstrated that
its innovative concept is readily exportable outside Hong
Kong."
"Our presence in key Chinese cities, teaming with
leading Chinese entities, offers tremendous opportunities.
We can expect that with China's entry into the World Trade
Organization, as well as its hosting of the 2008 Olympic
Games in Beijing and of the 2010 World Expo in Shanghai,
the advertising market in China will show a very sharp increase."
"In terms of long-term potential, the mainland market
is immeasurably larger than Hong Kong. And, whilst there
will be a great deal of competition, we are there with our
innovative concept that is unique in the advertising industry."
"RoadShow's connections with the KMB Group are a definite
advantage in doing business in China. Both KMB Group and
RoadShow have strong and harmonious relationships with many
transport operators. As a Hong Kong based company, we have
the advantage of possessing great insight into the Chinese
market and indepth understanding of the Chinese culture.
As our MMOB and other services are public transport based,
these assets give us a significant competitive edge."
"We anticipate that given RoadShow's reputation for
innovation and quality service, these investments in China
will attract the attention of other leading Chinese advertising
companies interested in exploring joint venture relationships."
In Hong Kong, RoadShow will continue to grow as it continues
to strengthen relationships with existing customers and
diversify by aggressively adding to its client base.
"We will, however, continue moving ahead in a prudent
manner. RoadShow is a cash rich company with low gearing
and is able to weather the economic malaise and prepare
itself to take advantage of better economic times when they
materialise."
"Our core strategy is to meet the needs and expectations
of public transport operators and advertisers and to continue
to expand the business to transit vehicles in the greater
China region and other countries."
"We will seek strategic and profitable partnerships
in carrying out the MMOB business in other modes of transportation
to expand our delivery channels and geographical reach.
We will also diversify our operations to increase our revenue
base and operating efficiency."
"Systems development also remains a top priority.
We will pursue the development of a Global Positioning System
that will benefit KMB's bus operations, enable the provision
of real time information to our audience and add value to
RoadShow's services. The system will also enable the bus
operators whom we serve to expand their own systems and
develop new applications. We will continue to test GPS applications
with various suppliers, but we will not implement a system
until our stringent specifications are met or surpassed."
"We will continue to work diligently to provide our
advertisers with a cost effective access to a growing audience.
Our passengers benefit by receiving essential public transit
information and infotainment at no extra cost and we are
continuously taking steps to improve and enrich the content
of our programming."
China's rapid economic growth has led to the country becoming
the fastest growing advertising market in the Asia-Pacific
region. RoadShow's strategy includes acquisition of or investing
in complementary businesses or establishment of joint ventures
that the Company believes will complement our business.
The Group will continue to monitor developments on the mainland
and pace its strategy to establish this regional network
accordingly.
Mr Chan added, "Our vision is to be the leading media
sales company in the greater China region by providing value-added
services to passengers and an effective advertising medium
for advertisers at competitive prices. While pursuing this
goal, we will build our stakeholders' understanding and
confidence in the Group's long-term plans and development
through transparency, communication and performance."
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