RoadShow Holdings Limited (888) announced today that it together with Daye Transmedia Co., Ltd (Daye), a company owned by the People's Daily to form a Joint Venture with an estimated investment of RMB100,000,000. Established in 1948, People's Daily runs the most authoritative and influential newspaper in China, known for its coverage of the latest government policies and guidance to public opinions. Daye is a company owned by the People's Daily and one of the few nation-wide TV programs production and media service organizations in China.

The establishment of the joint venture will strengthen both in their expansion into the advertising market, in China and overseas, in both multi-media and traditional media. In addition, it will also enhance economic co-operation and exchange in information and technological aspects in the Chinese advertising industry.

The joint venture will develop multi-media-on-board (MMOB) business in Beijing and will operate a 30-year full-service national advertising license covering all media platforms throughout China. In addition to carrying out advertising creative design, production, media planning, placement, and representation of all types of media platforms, it will also, within the permitted arena of the law of China, provide programme production, and syndication to over 500 Chinese provincial, city, cable and non-cable TV stations to build a nationwide programme distribution network.

The joint venture with Daye, a company owned by the People's Daily, will serve to confirm RoadShow's preeminent position in China and help position RoadShow as a "national league" player in the media sales industry.