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Shun Tak Holdings Limited (Stock Code 242;
"Shun Tak") and RoadShow Holdings Limited (Stock
Code 888; "RoadShow") are pleased to announce
that they have entered into an agreement to establish an
equally owned joint venture company (the "joint venture")
to explore outdoor advertising business opportunities in
Macau.
The joint venture intends to capture the advertising opportunities
arising from tourist traffic generated by Macau. It will
initially manage the multi-media on-board systems (MMOB)
and related advertising sales business for "TurboJET"
high speed passenger ferries, currently operated by Shun
Tak, which cover Hong Kong, Kowloon, Macau, Guangzhou and
Shenzhen. The joint venture will also develop and carry
out media advertising sales and management services on an
array of transit network facilities and outdoor tourist
spots stretched across Macau and the Pearl River Delta Region.
The directors of Shun Tak and RoadShow believe that the
proposed joint venture will be a success in providing a
high-impact advertising medium to advertisers.
Ms Pansy Ho, Managing Director of Shun Tak Holdings Ltd.
says: "Macau has a thriving tourism industry with over
10 million visitor arrivals last year and will continue
to grow into a gaming, tourism and convention hub in the
Greater China Region. There is significant tourist traffic
and the best way for advertisers to access them is through
the outdoor medium."
Ms Winnie Ng, Group Managing Director of RoadShow Holdings
Ltd. states: "We are combining our strengths in this
joint venture; Shun Tak will provide the joint venture with
their proprietary knowledge in prime outdoor advertising
sites and insights to advertisers in Macau, and RoadShow
will contribute our expertise in providing media advertising
sales and management services." ............. "We
are off to an excellent start with the management of the
MMOB business of the Shun Tak's high speed ferries and will
continue to proactively explore collaboration opportunities
on different fronts."
About Shun Tak Holdings Limited
Shun Tak Holdings Limited ("the Group" or "Shun
Tak"), established in 1972 and listed on the Hong Kong
Stock Exchange Limited since 1973, is a leading conglomerate
operating three core businesses: shipping, hospitality and
property. The Group's shipping division, operates under
the trade name "TurboJet", owns and operates high-speed
passenger ferry services between Hong Kong / Kowloon and
Macau, Guangzhou and Shenzhen. As the only operator offering
24-hour passenger ferry services between Hong Kong and Macau,
Shun Tak's shipping division is the market leader in its
Hong Kong and Macau route, enjoying a market share of approximately
90%. It currently operates a fleet of 30 vessels with passenger
traffic of 10 million a year. The Group also has interests
in two of the most luxurious hotels in Macau, namely the
Mandarin Oriental Macau and the Westin Resort Macau, as
well as the region's premier golf club, Macau Golf &
Country Club. In 2001, the Group was awarded the operational
and property management agreement for the Macau Tower Convention
& Entertainment Centre. Through its interest in major
commercial, residential and retail property development
projects, including The Belcher's and the Liberte, Shun
Tak is a key player in high quality property market in Hong
Kong. The Group currently employs more than 2,000 people
in Hong Kong and has established itself as one of the leading
conglomerates operating in the Pearl River Delta.
About RoadShow Holdings Limited
RoadShow Holdings Limited is a leading out-of-home media
sales company that primarily markets advertising aimed at
passengers of transit vehicles through a proprietary Multi-media
On-board ("MMOB") system. RoadShow operates Hong
Kong's largest MMOB bus service, comprising 2,600 transit
vehicles and a daily viewing audience of some two million
passengers. RoadShow also manages and markets advertising
spaces on the exterior of transit vehicles and advertising
displays in transit vehicle shelters and engages in merchandising
business in Hong Kong. RoadShow was established by The Kowloon
Motor Bus Holdings Limited (" KMB") in 2000 and
listed on the Main Board of The Stock Exchange of Hong Kong
Limited in June 2001. KMB, Hong Kong's largest public transport
company providing franchised public bus services, holds
about a 73% interest in RoadShow.
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