RoadShow Holdings Limited (Stock Code: 888) announced today its first step into China's outdoor media market with investment in Shanghai Ya Fei Advertising Company Limited ("Ya Fei"), an outdoor advertising company in Shanghai.

Shanghai Ya Fei Advertising Company Limited holds the exclusive rights to operate advertising in Huaihai Road in Shanghai, and operates the business of outdoor advertisement.

With this investment, RoadShow embraces the advertising right of the 'Lamplight Rainbow', bridge-shaped advertising arches located along Huaihai Road, which has been designated as among the top ten scenic night spots in the Oriental metropolis of Shanghai.

In addition to the visually arresting bridge-shaped advertising neon lights, the range of diversified outdoor media assets in RoadShow's current investment include double-sided panel light boxes, billboards and signage along Huaihai Road.

RoadShow aspires to build and expand its position in China's out-of-home media advertising market by acquiring and integrating large and highly profitable companies with prominent outdoor media assets in key China cities and will continue to explore collaboration opportunities on different fronts.