| Asia Television Limited (ATV)
and RoadShow Holdings Ltd join hands to bring ATV programmes
out-of-home. The two companies have agreed to become strategic
partners and struck a 3-year deal that entitles RoadShow the
exclusive right to show ATV programme highlights. Mr. Feng
Xiao Ping, Chief Executive Officer of ATV, and Ms Winnie Ng,
Group Managing Director of RoadShow Holdings Ltd, paired up
to unveil the plan yesterday at a joint press conference.
They are both confident that the partnership will provide
both parties with a vital breakthrough for their business
development.
From now on, passengers of buses and public
light buses equipped with Multimedia on Board (MMOB) are
going to enjoy themselves with a feast of ATV programme
highlights. The first wave of the co-operation will by phases
feature popular quiz show "Who wants to be a millionaire",
love-matching game show "Loveparadox", highlights
and goals from China's World Cup qualifying matches, other
high-quality drama series, infotainment programmes and variety
shows. Besides, real-time ATV News briefings will also be
shown in future when the system is ready. The partnership
will last for 3 years.
"We are pleased with the agreement because
it benefits both parties. RoadShow can enrich its programming
contents, while ATV can acquire a brand new platform to
show and promote our quality programmes, which are set to
reach more and more viewers. The partnership will certainly
help boost our popularity and ratings. And in the light
of this successful partnership, we expect to attract more
sponsors and partners to work with us in the coming years,
who will in return gain through increased exposure."
said Mr. Feng.
Ms Winnie Ng, Group Managing Director
of RoadShow Holdings Ltd said, " Our strategic alliance
with ATV is a true win-win cooperation. Up to this date,
we have 2,400 buses and 200 public light buses installed
with the MMOB reaches over 2 million passengers per day.
By year 2002, over 5,000 buses will be installed with MMOB
system reaches close to 4 million captive audience daily.
For the next three years, passengers will be able to enjoy
ATV's infotainment programs on RoadShow MMOB buses and this
strategic alliance with ATV will definitely provide an added
value to our passengers on board. In terms of both company's
business collaboration, through the RoadShow and ATV platform,
we will be able to provide advertisers a strong and effective
promotional medium out-of-home and at-home. Thus will increase
brand awareness for advertiser's products and services as
well as viewership ratings for ATV's program. The second
phrase of the business collaboration will be on news programme.
And in the very near future, passengers we will be able
to watch real time ATV news programme on RoadShow MMOB buses."
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