Hong Kong, 10 September 2001ˇKRoadShow will produce a series of exciting programmes to tie in with the launch of RoadShow broadcasts on public light buses run by the Aberdeen Maxicab Service Company Limited (AMS). Today (Monday, 10 September), RoadShow held a press conference to give the details.

Ms Amanda Lui, Director & Chief Operations Officer of RoadShow, announced at the press conference, "RoadShow is the largest mobile media service provider in Hong Kong with the largest audience size, covering all major areas in Hong Kong. With the broadcasts on the public light buses of AMS, the coverage of the RoadShow service will be further extended."

AMS Chairman, Mr Wong Man Kit said, "We are pleased to join with RoadShow to provide RoadShow services on our public light buses. We believe this value-added service will be overwhelmingly welcomed by public light bus passengers just as in public buses."

For its premiere on AMS public light buses at the end of this month, RoadShow aims to provide passengers with the widest choice of programmes, producing a series of new programmes with different elements, such as "Celebrities' Proverb" Part II, "People & Chat", featuring famous artists, a series of encouraging and touching documentaries, as well as programmes giving travel, health care, and financial and business information. Other content includes community service information, educational programmes, music videos, movie trailers and fashion spots, enabling passengers to keep up with the latest trends while travelling.

Mr Eric Yeung, Chief Programme Officer of RoadShow, added, "RoadShow believes the diversified infotainment programme mix on this new broadcasting channel will enable more passengers to have an enjoyable journey in the future."

RoadShow is now providing broadcasting services on 2,400 public buses, and by the end of this month 200 public light buses run by AMS will also broadcast RoadShow programmes. The 200 public light buses operate on more than 25 routes, with a network covering southern Hong Kong Island, Central, Wan Chai, Causeway Bay, as well as Sha Tin and Tsuen Wan.