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About RoadShow Holdings Ltd.
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RoadShow is a
leading media sales company in the Greater China region. RoadShow Group
is
principally engaged in the provision of media sales and management
services for Multi-media On-board ("MMOB" or "BUS-TV"), BUS-BODY
and IN-BUS advertising businesses and the operation of media
advertising management services by marketing advertising space on
BUS-BODY, IN-BUS, BUS-SHELTERS and outdoor signage and the provision of
advertising agency services.
RoadShow
offers a network of advertising sales platform and sales expertise to
help you market your products and services to reach a mass audience
through an effective advertising medium while delivering high quality
programmes and infotainment for passengers everyday. With 100% market
penetration in the transit vehicle market, RoadShow is the leaders in
out-of-home media in Hong Kong.
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| Our Business
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The Group's core business is the selling
and
marketing of its BUS-TV, BUS-BODY, IN-BUS and BUS-SHELTERS advertising
spaces
in Hong Kong and offering value added media sales, products and
services at
competitive prices. Our media platforms reach a unique and diversified
audience
and increase the sales revenue of advertisers through effective
advertising
medium.
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| BUS-TV business |
BUS-BODY, IN-BUS and BUS-SHELTERS business |
Merchandising business
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The RoadShow Group's BUS-TV (MMOB) business specialises in the
broadcasting of tailor-made programmes and advertisements on buses. Its
other expertise spans programme content production and sourcing, as
well as the marketing and selling of airtime.
The Group's MMOB arm currently operates some 20,000 LCD units, which
broadcast a wide variety of programmes, news and infotainment to an
estimated 3,600,000-bus passengers daily across Hong Kong. At present,
approximately 4,800 buses from KMB, Citybus and New World First Bus
enriched commuters' daily journeys with BUS-TV content.
RoadShow has enhanced its media platform by installing new MMOB systems
with 3G transmission capabilities. These systems are fast becoming a
'must-have' media buy for brand managers who place a premium on easy
penetration of - and gross impact across - a large daily audience base. |
Through a network of transit vehicle advertising, the RoadShow
transit network advertising platform delivers your marketing messages
through exterior bus panels, interior bus panels and bus shelters.
These powerful platform
provide a mass area coverage that reaches every walk of life in the
city of 7 million people in Hong Kong. |
Our showcase of memorabilia bus models has a high collectable value.
Every bus model is of limited edition and makes ideal gifts for your
friends and clients. |
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