Mass advertising is becoming increasingly difficult and expensive. An explosion in television channels and attractions such as the Internet and games consoles have fragmented audiences and further eroded the undeniable power of television.

These are among the factors driving worldwide growth in out-of-home media. Outdoor media give advertisers high impact access to a narrowly targeted audience such as commuters and local shoppers.

RoadShow MMOB (Multi-Media On-board) combines the persuasive power of television with the reach, value and flexibility of outdoor media and takes it to large audiences.
RoadShow's MMOB media platform combines the value and characteristics of an effective medium and can help you increase your sales revenue effectively.
Our Sales Team
RoadShow is a dynamic company managed by a team with extensive experience in media, and backed by a strong sales force. With a good mix of expertise and experience, our sales team can surely understand your needs and services to help you design media portfolio to achieve you demanding sales revenue.
Our Services
  • Media package to suit your needs
  • Tailor made Sales and Marketing programs such as on-air and on-the ground events, joint sales exhibitions, events and seminars
  • Cost effective advertising commercial productions to meet your requirement
Our Key Benefit is to help our clients to
  • Increase Sales Revenue
  • Increase Brand Awareness
  • Achieve a Cost Effective Medium
  • Maximize profit
A mass audience of consumers by the million
RoadShow's MMOB service has a mass audience base of Over 3,600,000 passengers daily.

Most people leave their homes either to make money or spend it. A prime objective of advertisers is to influence either of these groups. MMOB allows them to do this very cost effectively.

Commuters riding the same bus route every day easily become bored and so enjoy the entertainment and information that MMOB provides. Advertisers appreciate the opportunity to deliver their messages to distraction-free decision makers.

People on their way to spend money can also be effectively targeted by MMOB. For example, advertisers can easily identify consumers travelling to shopping centers and entertainment venues on transit vehicles.

Given the nature of such a mass audience platform, there exsists an almost unlimited number of business resources that we can provide for our advertisers.
Cost Effective Medium
RoadShow can help you maximize your marketing spend to achieve the most cost effective results. With each dollar spent on RoadShow MMOB Sales, we can help you maximize your audience reach in audience and achieve a low cost Cost-Per-Million (CPM).
High Frequency and High Awareness
MMOB delivers a 80-minute program each day which is repeated 12 times. Based on our research findings, the average time per passenger ride with MMOB buses is less than 80 minutes. This means that a one-hour program achieves maximal impact in terms of reaching the target audience.
Vast Coverage Reaching Every Part of the Territory
RoadShow's MMOB service provides a virtually total coverage of Hong Kong, Kowloon and the New Territories daily. The geographical coverage is the best of all the public transit services in Hong Kong. When you advertise with RoadShow, RoadShow can help your marketing message achieve a truly mass coverage.

If you would like to obtain the MMOB service bus routes, please click Bus Route chart.
Daily Variety of Entertaining Infotainment
RoadShow provides a daily variety of programs. Passengers are able to enjoy fresh new infotainment every day. The range of entertaining programs includes music, infotainment, news, drama, finance, education, science, technology, fashion and cartoons.